Founding team · Product · Design · Engineering

Building Empower across product, design, and engineering

Empower began with a simple ambition: make the financial system work better for everyday people. As part of the original 4, I worked across product, design, and engineering. It's now a profitable business making half a billion in revenue serving millions across the US, Mexico, Philippines, India and Brazil.
Investors
Sequoia, Initialized, Quiet Capital, Neo, Blisce, and Blackbird Ventures
Total raised
$175M
ARR
>$500M
Four members of the founding Empower team standing together in the company's first office.

Empower v1

The first Empower connected a customer's full financial life, then used that context to suggest concrete ways to spend less and save more.

A timely nudge after getting paid
1/7

Empower v2

The rebrand replaced the bright assistant-era identity with a quieter system designed to hold banking, cash advances, card rewards, and financial analysis together.

Card account, controls, and perks
1/6

Empower Credit

A later shift put access to credit at the center of the product, simplifying how customers understood an offer, chose delivery, and moved money where they needed it.

The first credit account and draw experience
1/4

Tilt Mexico

Launching a localized credit product, from the first campaign through SPEI delivery.

A cash advance delivered through SPEI

Credits

People who worked across these projects with me.

  1. Lucie BajartBrand Design
  2. Victor ErixonProduct & Systems Design
  3. Pawel WaraksaProduct Design
  4. Zachary DilksProduct and Engineering
Empower
Tilt

The next chapter

Empower became Tilt

The company began as Empower. As the product expanded across new markets and new forms of credit, the identity evolved with it. Tilt is the next chapter of the same company: a new name and brand carrying forward the work shown above.